APM Podcasts

• Cutting-edge classes help writers and counter people increase sales, boost average RO, and grow customer relationships

• Based on real life experiences

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• Crank Up New Sales

  • Educating Your Customers to Make the Right Decisions
    Click here to purchase this class.
    Educating instead of selling is the key to running a profitable shop. Learn how to build trust, create happier customers and raise sales.
  • How to deal with Price Shoppers on the Phone
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    Is it possible to turn price shoppers into paying customers? What do you say to somebody who only wants a dollar amount? In this class, we'll help you build your own personalized rebuttal to price shoppers! We'll teach you...How to change the discussion from price to service...the best way to discuss your shop in a way that sets you apart...how to pre-sell diagnosis...and Step-by-step answers for turning price shoppers around!
  • Timing the Advisement of an Oil Change
    Click here to purchase this class.
    Timing your advisement in an oil change is the difference between a $15 ticket and a $350 average RO. Learn how to blow up that Ave RO so big you need to hire more people!
  • How to Capture and Keep Sales
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    Are you losing customers because of price? Your service writers can fix this! The problem is almost always a lack of understanding...if the customer doesn't understand what's being recommended and why, a big price tag certainly won't help anything. In this one hour class, your service writers will learn how to make CERTAIN that each customer they advise has the proper information and that it's delivered in the proper way so that they can MAXIMIZE the sales on those tickets and capture more business, more referrals, and more profits!

• Increase Car Count and Drive Up Referrals

  • Critical Points of Customer Contact
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    From first marketing piece through followup, learn how to build a lasting, trusting relationship with great customers.
  • Taking Your Customer Service Over the Top - Where WOW Isn't Enough!
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    Technicians may fix the cars, but it's Service Advisors that make the shop successful! Learn how to take your Customer Service over the top, and in the process, increase sales, build relationships, and take your shop to the next level!
  • Who is Responsible for CAR COUNT in your Shop?
    Click here to purchase this class.
    In the wake of dealership closings and a downturned economy, it's the perfect time to get a bigger piece of the customer pie. The key is, EVERYONE needs to get involved. Learn why Service Writers are responsible for 60-80% of all Car Count, what you can do to increase it, and how the rest of the shop can help keep the bays full, too.
  • Are You Delivering What You Advertise?
    Click here to purchase this class.
    Are your customers getting what they were promised? If you're not getting great results from your marketing, there's a good chance this is the reason. Not following through on your promises is a killer...it'll eat up your advertising budget and drive traffic away from your shop. Learn what customers expect when responding to an ad, and how you can increase every repair order just by delivering on your promises.
  • Is the Pipeline to Your Shop Flowing?
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    Every shop has a pipeline of customers running from the street to the counter, into the bays and back again. Learn how service writers can widen it, increase the flow, boost sales and reduce stress.
  • The TWO Places Where EVERYTHING Happens
    Click here to purchase this class.
    The phone and front counter are where everything happens! It's where we establish trust and guarantee a higher RO, where we turn them into lifelong customers, where we make our marketing promises come true, and where our customer service turns into actual dollars for everyone. This class will give Service Writers the skills they need to turn every customer into a happy, paying, trusting, loyal, lifelong relationship.
  • Three Simple Steps Service Writers Can Take to Grow Your Shop This Month -- and All Year Long!
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    If you want to grow your shop this month and all year long, it comes down to three simple steps for service writers: retain your customers, get lots of referrals, and attract new customers. In this class, you'll learn the secret to keeping great customers coming back, how to ask for (and get) referrals, and what your service writers can do in your community to attract high quality customers
  • FOLLOW UP: Why Does Everyone Keep Saying It's So Important, and HOW Will it Help Me?
    Click here to purchase this class.
    Doing follow up phone calls can be fun and rewarding and really profitable. This class will help service writers understand how follow up can be enjoyable, and then give them the tools they need to effectively follow up with every customer! It's the key to happier customers, more referrals, more repeat visits, increased sales, and a growing shop!
  • How to Make Sure the Boss' Advertising is Making you Money
    Click here to purchase this class.
    IF your service writers follow through on the promises in your ads, your shop creates TRUST and your ads work BETTER THAN EVER. IF they make sure you live up to those promises, it can mean more money for the shop, happier customers, more referrals, and a bigger paycheck for everyone. This class for service writers will make SURE they follow through because they WANT to...after all, it'll mean a bigger paycheck for YOU and THEM!
  • How to Build TRUST with the Boss
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    Building trust with the boss can mean more job security, a bigger paycheck and a growing shop...what service writer wouldn't like that? Learn how to build trust the right way, through transparency, serving the customers, and consistency. These things also make your shop more trustworthy which increases sales, referrals, repeat visits and car count!
  • How to Turn the Passion Back On and Make Your Day Fun Again
    Click here to purchase this class.
    When service writers are passionate about their jobs, it means happier customers, more referrals, more trust, bigger tickets, and increased sales! THE KEY is to KEEP THE PASSION ALIVE. It's what makes the day fun again AND increases sales! In this class, David will be teaching service writers and owners the THREE STEPS THEY NEED TO TAKE to keep that passion for the job alive no matter what!

• Boost Production NOW

  • Leading and Managing Technicians
    Click here to purchase this class.
    Techs that perform thorough inspections and provide clear instruction are invaluable in a shop...but getting them to take the time can be difficult. Learn how to lead and manage techs effectively so that everyone is happier and makes more money -- owner, advisor and tech.
  • I Think I Am Doing A Pretty Good Job. How Do I Prove it to the Boss?
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    Service writers want recognition for a good job and good pay for their hard work. The proof they need to justify both is the same set of targets that managers need to set in order to get superstar service writers! This is great news, because it means there's a scientific, step-by-step plan for a happier, stress-free shop and more money for everybody! Learn how to hit the targets that make the shop AND the service advisors more money!
  • How to STOP Comebacks
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    No matter what causes the comeback, there's good news: service writers and owners have the power to stop comebacks. The secret? Comebacks are like any other diagnostics problem: if the service writer can get all of the information and track and measure all of the issues, then half of fixing the problem is just a matter of following the steps to diagnosis and repair. The other half is building up that trust (with the tech and customer) beyond where it was before the car came in the first time!
  • Is Your Shop A FUN Place to Work...and WHY Should That Matter?
    Click here to purchase this class.
    The secret to higher profits, better teamwork, unity and morale, and success for the shop is to turn your sales goals and shop needs into games, to make those things fun for the whole shop. Does it sound impossible to make selling more PM fun? Then you won't want to miss this class!
  • How to Stop Living with Problems and SOLVE them!
    Click here to purchase this class.
    Stop living with nagging problems! This class will give you the resources and step-by-step solutions you need to troubleshoot problems like low average repair orders, broken chains of command, sagging customer service, and more using the Wiki, Podcasts, and other resources!
  • Selling PM: The Most Profitable Service Work Your Shop Can Do
    Click here to purchase this class.
    Selling PM is the key to increasing sales, boosting morale, growing everyone's paycheck and creating happier customers...that's because selling PM is about educating customers and helping them make the right decisions! This class will give your service writers the skills they need to teach instead of sell...which leads to more informed customers who refer more of their friends and family, visit your shop more often and SPEND MORE PER VISIT!
  • How to Cut 20 Minutes to AN HOUR from EVERY Repair
    Click here to purchase this class.
    When service writers forget the little things (like getting the wheel lock, writing down the correct VIN, and even just getting all of the information from the customer to the tech), the time really adds up. Twenty minutes lost on one repair, an hour wasted on another, and before you know it, we've wasted a big part of the shop's time AND the customer's time. This class will help service writers get the policies and procedures that prevent wasted time. Your techs can bill during that time instead of waiting for parts! Efficient techs mean happier customers, more referrals, increased sales, less stress, fewer headaches and better workdays!
  • Turning Stress into FUEL
    Click here to purchase this class.
    There's a lot riding on the shoulders of a Service Writer...angry customers, upset boss, frustrated techs. It seems like they're always the ones to blame, doesn't it? But that also means service writers are the ones who can turn that stress into the FUEL that powers the business, and speeds your shop towards bigger sales and better procedures. Not to mention happier customers and techs and a MUCH happier boss!

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• Listen to every Service Writer Class in our archives on-demand!

• CDs are available for subscribers for just $39 (public) / $29 (coaching clients)

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