APM Shop Marketing Tools

Advertising Effectiveness Measurement Tool™

by Auto Profit Masters

Price: $297.00


Getting the most out of your advertising budget starts with creating an effective seasonal marketing plan. In our shop, we're able to create our own effective seasonal marketing plan because we know how well each advertisement that we use works . . . we know how much each ad costs us overall (mailing costs, discounts given, artwork prices, etc.), what our expected Return On Investment is, which drives the most customers to our shop, and, of course, which makes the most sense to use in the period leading up to and during a slowdown in sales.

If you're running an ad that costs money to make, costs money to mail, and costs money on the discounts you give -- and doesn't attract a quality customer whose repair order is going to cover all of those costs -- you're a lot better off not running that ad anymore.

But you don't know until you measure.

We created the Advertising Effectiveness Measurement Tool™ for just this purpose. As you create an advertisement, this tool will help you track the cost of the ad, and as people begin to respond to it, this tool will help you track the responses, the sales generated, your average discount per ticket, your average RO, your total ad cost per RO, and, ultimately, your Return On Investment.

The end result is an incredibly clear picture of how well each advertisement you use is working. You'll never again have to wonder whether your advertisements are making you money, or just making you look busy.