APM Books & Guides

Conversations on Success

featuring David Rogers

Price: $19.95


Look inside: Front Cover, Back Cover, Chapter Excerpt, About the Author

What could be more exciting than sitting down with 17 American success stories, men and women who understand what it takes to get the job done? For anyone who aspires to be a dynamic leader, these are conversations with proven, successful businessmen and women who have worked hard and achieved success against sometimes incredible odds.

David Rogers, President of Auto Profit Masters, is a featured author in this inspirational collection of stories. His story in particular is an example of ignoring the odds and instead achieving incredible success.

Inside these pages you'll find ideas, insights, strategies, and philosophies that are working with real people, in real companies, and under real circumstances. Anyone can benefit from these true stories. Shop owners struggling to compete with dealership conglomerates and chain lube stores, however, will especially benefit from David's "against all odds" story.

Pocket Guide to Selling Preventative Maintenance™

by Auto Profit Masters

Price: $27.00


More pictures: Handy at front counter, Actually pocket-sized,

Moving your service writers away from selling and towards teaching is a great first step in building trust with your customer. And a customer that trusts you is one who is much more likely to return to your shop for future repairs, and is also much more likely to have a higher RO.

The key to teaching them is to explain the FEATURES, BENEFITS and VALUE of each service that you offer. Instead of pushing a customer to have, say, an Engine Oil Flush performed "because it's time," or because "If ya don't, yer gonna have problems," take the same time to explain WHY.

Enter the Pocket Guide to Preventative Maintenance. This small, nearly indestructible, pocket-sized guide lists the key Features, Benefits, and Values of the seven most needed preventative maintenance items. By using these in our own shop, we guarantee that our service advisors never forget to explain the features, benefits and values of any Preventative Maintenance service.

Each of our service advisors uses this guide to build trust with our customers, and a trusting, loyal customer is an easy way to raise any shop's sales. Best of all, this tool costs less than the profit on one PM Service!
The Pocket Guide to Preventative Maintenance is printed on a high-quality, durable Teslin® paper (the same material that fishing licenses are printed on) and is water-proof and can resist tearing.