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Recent Posts
- So, you have all these new customers for your repair shop… What’s the REAL marketing secret for KEEPING them?
- Auto Repair Consulting Doesn’t Work! Unless…
- Service Writer Training…How to make it STICK!
- Blowing smoke at the boss or doing your job (the danger of flattery)
- Timing the advisement of an oil change… Will you WASTE the CHANCE, or add $200+ to the RO?
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growth Archive
Auto Repair Consulting Doesn’t Work! Unless…
Most shop owners come to consultants looking for some little "trick" or "gimmick" that's somehow going to magically support everything the owner thought he knew, and when they don't find it...they're unhappy. (more...)...
Read More “Why isn’t my advertising working?”
It's really interesting to me how time after time, repair shop owners fall for the same couple of marketing "tricks" to try and fill their bays. The truth is, if there are "tricks" to marketing your shop, they're about how you run your shop and who you're marketing to...not about...
Read More The first three questions to ask a technician you’re thinking of hiring
Whenever I am hiring a technician, I've found that it's critical to ask a few questions before I even identify my business. It's important to make sure that "the word doesn't get out on the street" every time I need to upgrade or replace a staff member. No one wants...
Read More Making it Happen vs Letting it Happen
One of the oddest things I run into as a consultant and advisor to business owners, is the fact that so many just show up at work each morning like a security guard, and wait for the week to "happen."
No wonder so many businesses are struggling! I mean there are...
Read More Just because it’s slow, it doesn’t mean you can’t grow!
There are certain times of the year that a bit of a slowdown in customer traffic seems inevitable. These times are the ones where many teams become unproductive and unhappy. If you aren’t concerned, maybe you should be! (more...)...
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